Opportunities for speech packages

Opportunities for speech packages

Radio is made up of 3 type of stations, Public, Private, and Community. Each of the radio stations in these types of stations are all appointed to many different audiences, Public is more aimed to be there for all audiences, a good example of a public station would be BBC services. Private would be stations such as Capital FM and TFM radio, private are commercial stations that serve a local/regional area. Community radio cover small areas and ran on a not-for-profit basis.

Public:

Public radio is owned by the BBC, that's why you see anything from Radio 1 to Radio cymru as you can see from the BBC logo. £2.08 per month per household covers; Radio 1, Radio 1xtra, Radio 2, Radio 3, Radio 4, Radio 4xtra, Radio 5 live, Radio 5 live sports extra, Radio 6 music, Radio Asian network, BBC World service, BBC Scotland, Radio Nan Gaidheal, Radio Ulster, Radio Foyle, Radio wales, Radio cymru. Since its the BBC its a none-profit organisation meaning people dont really pay for it, besides it being taken out of the TV licence that they have to pay which is £145.50 a year. The stations that were listed above are not all of them though, there is roughly 40 local stations in England, the reason why so many is because the local stations can cover news in the local area, whereas the national ones cover all around England.

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Private:

As said in the introduction, private types of stations are commercial stations, these private stations focus on certain audiences, however there are a few stations that do focus on a variety of audience. These stations use FM and AM frequencies; basically these frequencies are a different type of signal used to broadcast, you will find that these stations are quite oftenly local being to a specific location, just like some public stations are however the majority public stations are scattered all around the UK and cover a wide amount. In the image below is a list of different radio stations that are commercial/private:

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Community:

Community radio stations are "for the community" it will mostly be used to a local audience just like commercial, the funding will not be that high as its a community station which also means you will most likely find a volunteer as the one or people behind the act. As I said the funding is low because its a community station so it will aim to be a non-profit organisation that allows locals to get involved to contribute to the media industry. The downside to this community station is that it comes from a community, its not national news, it comes from volunteers so the data presented could actually be false however the Ofcom broadcasting would and should prevent data from being false. Below are a list of community stations from the Ofcom website:

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Factual and news differences

Factual programmes are quite different to news, factual pieces normally gives a speculation of possible future outcomes or previous stories from the past, the types can vary from magazines to documentaries. Factual pieces are not like news programmes, they do not require a news readers, but instead a presenter is involved, they present the factual piece in a certain way that appeals to all audiences much like the role of a news reader. Earlier when I said about the types of factual pieces I did not mention all of them, so here is a list with a brief description beside each one:

• Educational
  "seeks to present, and make the viewer understand educational practices." (Link to source)
• Documentary
  "A factual film or TV programme about an event, person, etc, presenting the facts with little or no fiction." (Link to source)
• Wildlife
  Wildlife is often presented on channels such as the discovery channel, it gives an educational input to wildlife(animals in the wild)
• Magazine
  Magazines are used everyday. They present media but in a short comic like book. 
• special interest
  Special interest pieces are a unique type of media that is set to a "special interest" it presents media that will be important or appealing to other specific audiences.
• investigative
  Investigative could be media like "cop dramas" Something investigative and realistic.

News pieces are not much like factual ones, news actually gives the news whereas factual basically presents information or peoples interests in different ways like in documentaries. As I said in the above paragraph, news is presented by a news reader, the news readers job is to give out the news of past, and future events that have occured/going to occur. However, one of the news readers main jobs is to look representable, to look formal, you would not want someone in ripped up jeans and no top to give you your news, you would want someone in a nice clean suit who looks like he/she is going to give accurate news. A consideration for the news is the news being read, you need to make sure it is 100% accurate, you can not give out a piece that is partly true, as it could change at any time.

how the target audience will shape the sound and content of a speech package:

The audience is the main aspect to any factual or news piece, as a movie, tv show, speech package, etc. As you create a speech package you will be wanting a specific audience, your "target audience" The target audience are the people you want to impress, the people you will possibly want to promote, rate, judge your piece. That is just for factual pieces though. News audiences are very different because you are wanting to inform people, you have to take into consideration the offensiveness a news piece could be. This will cause a massive impact if you do not follow guidelines provided, such as getting shut down, and hatred from the audience.